The effectiveness of Facebook advertising in Hong Kong Research Proposal - 1

The effectiveness of Facebook advertising in Hong Kong - Research Proposal Example This essay "The effectiveness of Facebook advertising in Hong Kong" outlines whether social media marketing is really effective and it provides the required ROI in Hong Kong and explores the true customer perception and customer behaviour about Facebook advertising. Many marketers forget the difference between social media marketing and traditional means of marketing leading to massive failure of their social media campaign (Tuten, 2008). Usage of proper interestitials, and superstitials is a must while advertising in social media. Determining whether a pop-up which comes in front of the reading page or a pop-under which can be viewed after closing the page is to be designed will also make a significant impact on the campaign. Most users tend to simply close the pop-ups without having the patience to read them. But, if they see an interesting page after they have closed the page they were working on, they are tempted to spend a few more minutes viewing it. A major advantage in using Social media sites for advertising is that consumer-generated contents can also influence the sale of a product substantially. As we could see most of the graphical images and witty comments passed on the Facebook regarding the merits and de-merits of the products are created by consumers themselves. Social media transforms consumers into free advertisers for products. Usually huge companies in developing countries like South Africa spend much on advertising while small companies usually rely on the very creative and cost effective advertising methods.